About Us

Emma’s …By the Sea is an independent retailer of footwear, clothing and accessories. The business has been in existence for over 20 years with high street shops in Devon & Cornwall and Emma purchased it in September 2015. Since then, we have been working hard on evolving the business, re-branding the shop and improving our range of footwear. Today, customers want more than just a physical shop and need to be able to shop on-line too. So, whilst we may not be the most tech savvy bunch, we are embracing the e-commerce world and now sell footwear on line as well as in our bricks and mortar shop in Bude, Cornwall. We have a great team; some of them have worked for us for approaching 20 years and some aren’t even that old! The shop is usually filled with music and laughter and customers are allowed to sing and dance - in fact, we encourage it!

On-line we sell footwear from many leading brands and aim to provide a high quality, yet sustainable approach to retail. It’s tricky to get pricing, delivery and returns policies and customer satisfaction right in a competitive, ever changing marketplace and we work really hard to try to achieve the correct balance and make our customers happy.